Ed Ruscha, Every Building on the Sunset Strip, displayed
I have always placed importance on the presentation and display of my Artists Books
and I think a focus on their visual aspect creates a much more rewarding experience
for the viewer and is an important part of the genre.
for the viewer and is an important part of the genre.
I was recently in London and I saw some copies of Ed Ruscha's books displayed
for sale in two different locations.
In one Twentysix Gasoline stations was displayed closed in a glass cabinet and
in the other it was also in a glass cabinet and opened at a one page spread.
I have seen Ruscha's books before always displayed like this or
showing little more than a couple of pages.
for sale in two different locations.
In one Twentysix Gasoline stations was displayed closed in a glass cabinet and
in the other it was also in a glass cabinet and opened at a one page spread.
I have seen Ruscha's books before always displayed like this or
showing little more than a couple of pages.

Ed Ruscha, Book cover
I attended The American Dream Pop to Present at the British Museum
I attended The American Dream Pop to Present at the British Museum
(more on that in another post) and I was delighted to find
Ed Ruscha's Every Building on the Sunset Strip from 1966
Ed Ruscha's Every Building on the Sunset Strip from 1966
unfolded to its full length of 7.6 metres and displayed along one long wall.
I had never seen any of his books displayed like this and it made such a difference
to get the sense of the buildings opposite each other stretched out along the strip
and walk the length along it viewing it.
Overall it looks also very much like car tracks along the paper.
It brought the book to life and made viewing it a fantastic experience.
I had never seen any of his books displayed like this and it made such a difference
to get the sense of the buildings opposite each other stretched out along the strip
and walk the length along it viewing it.
Overall it looks also very much like car tracks along the paper.
It brought the book to life and made viewing it a fantastic experience.
It was great to see such a perceptive display from the Curators at the British Museum.